Survey of  Household Spending

Consumer market insights

The Statistics Canada’s Survey of Household Spending (SHS) is an annual survey of household expenditures on products and services that is based on a sample of more than 20,000 households across Canada.   The most recent data covers 2005 which was released in December 2006.  The next release (2006 data) is scheduled for early January 2007.

The data from this survey allows you to identify key household characteristics that influence the purchase of your specific product/service. You can also use these figures in combination with demographic data to assess your local market potential and estimate its size in number of households and value.  For more information on how to do this yourself see our research guide: What can be learned from SHS data?

For highlight data from this survey see the Statistics Canada publication Spending Patterns in Canada. 

You can now purchase the complete tables from this survey.  They are available in EXCEL format for immediate download. 
For more information and samples click here. 

Local Market Analysis - Do it yourself or let us do it for you.

To learn how to use SHS data to conduct a basic local market analysis please see our research guide What can be learned from SHS data?

If you prefer, let us do the work for you!  We have been using SHS data for more than ten years and are familiar with its application in assessing local markets. We can provide you with a detailed report examining your specific location, estimating your local market size and identifying your market potential.  For more information on our research services and to request a quote click here.